Advertising Photographers of America (APA) Adopts New Name - American Photographic Artists

The Advertising Photographers of America (APA), has today announced its new name, American Photographic Artists (APA) (www.apanational.com) to reflect its growing need for a moniker that more accurately represents its current and future membership. APA’s new tagline, “An Alliance of Advertising & Media Professionals” is an embracing definition of its membership that welcomes a wide range of creative photographic professionals.

“The advertising photographer is now someone who might have crossed over from the fine art, editorial, catalog, or music industries,” notes Stephen Best, APA National CEO. “To meet that evolving world, APA felt it needed to broaden its appeal by removing the current hurdles that are traditionally associated with advertising.”